Golf Magazine 2012 Club Test

Schecter Lee

With the season officially getting underway next week, I wanted to provide my readers with a direct link to Golf Magazine’s 2012 Club Test.

I also want to offer a few tips to those who are considering upgrading their equipment.

  • It’s not just about looks.

I remember falling for the Ping i10 irons a few years back, and committed the cardinal sin of allowing the appearance of a club to have the most influence in my buying decision. Sound familiar? For me – it ended up being a $600 mistake. Looks are important, but obviously not the only primary consideration. And it’s also proof that just because you get properly fitted for a new set of irons, that doesn’t mean that the model of the iron itself is a fit for your golf game. The biggest mistake I see committed by golfers year in and year out is the same boo boo I made with the i10 irons – buying more club for less game. Game Improvement irons might not be the eye candy that your golfing taste buds desire, but don’t make the mistake by assuming that you’re above a little more forgiveness.

  • Ditch the long irons, get the hybrids.

The last set of irons I purchased was back in the fall of 2011, the TaylorMade R11’s. Except I didn’t purchase the complete set. I ordered the 5-iron thru A-wedge, since I already had 3&4 hybrids in my bag setup, which removed the need to needlessly purchase the 3&4 irons that usually come with the set. This is becoming more of a standard practice now, especially since hybrids have become increasingly popular because of their relative ease to hit, and the money saved with not purchasing the 3&4 irons is quite significant. In some instances, it could be as much as $250-$300 dollars less.

  •   Check your loft progressions.

The reason you want to check the loft progressions of potential new irons is because each manufacturer might have different specs, particularly as it relates to loft. A degree or two here, a degree or two there – suddenly you might find yourself with a notable gap either at the long end or the short end of your bag. Case in point: my R11 6-iron has 28* of loft. Not taking the time to reference this, I purchased a set of Callaway Razr hybrids (3&4) and at the last minute decided to give a 5-hybrid a try as well. That Cally 5-hybrid has 27* of loft, only one degree less loft than the R11 6-iron. In essence, I hit my 6-iron nearly as far as I hit the 5-hybrid. So if you play one brand of irons and maybe a different brand of hybrids or wedges, take note of the loft progressions and compare. And lastly, take note of the strengths of your shorter irons, particularly the pitching wedge and gap wedge. If you’re like me, preferring more of a non-stock specialty wedge (like the Cleveland CG14’s, for example) you’re going to want to keep that 4* or 5* at-most progression. It could mean that the 56* wedge that you’ve traditionally played is 6* less than the stock gap wedge that comes with the iron set (50*). Try to maintain 4* – 5* progressions throughout your bag to maintain distance continuity. One last thing: just because there might be 2* of difference doesn’t necessarily mean you need to go out and purchase new wedges. It’s not an issue for a club builder to bend the wedge the 1-2 needed degrees to comply with your preferred loft gaps.

  • Get on a launch monitor.

Most modern golf retail outlets (like Golf Galaxy, Edwin Watts, etc.) have the ability to check your true swing speed, your spin rate, your launch angle, your carry distance, and your swing tendencies (hook, straight, or slice) with a launch monitor. I always encourage players looking to upgrade to new irons (or any club for that matter) to take one of their current irons (one that they hit reasonably well) and do a launch monitor comparison with the potential new model of iron they’re considering purchasing. Always do a comparison if possible, because it gives you a much greater sense of just how much of a difference there might be in the performance. A knowledgeable club fitter can take the data from the launch monitor and help steer you in a better equipment direction, pertaining to both shaft flex and club model design best suited for your golf swing.

  • Take advantage of Playability Guarantees

Not all golf retail outlets do this, but some actually offer a grace period of sorts with new club purchases. TGW.COM offers a 30-day playability guarantee for new clubs purchased from their website, providing that the club isn’t altered, damaged, has excessive wear, or is a special custom order. It’s a great insurance policy to have, knowing that if the new club doesn’t perform as expected – you can return it and get in-store credit to apply to something different.

 

Golf equipment isn’t inexpensive, but millions of golfers continue to purchase golf clubs that are either ill-fitted or not what they were expecting performance-wise. They then take an enormous loss by trying to auction it on eBay for half of what they paid for it retail. If you’ll do your homework, you can save yourself both time and money by following my tips above and avoid Golf’s revolving door of hit it, sell it, and buy something else.

 

TaylorMade To Purchase Adams Golf

I stumbled upon this over at GolfWRX, and I must say that I didn’t see this one coming. But I suppose when you’re the top-dog in golf equipment manufacturing, you can afford to expand your reach within the industry.

“Adidas Group, the parent company of TaylorMade-adidas, announced Monday that it has agreed to purchase Adams Golf brand for the approximate price of $70 million. TaylorMade will acquire all outstanding shares of Adams for 10.80 per share in cash. The agreement is subject to shareholder and government approval, which TaylorMade CEO Mark King expects to be finalized by midyear. Adams will remain in its current headquarters in Plano, Texas, a decision King said was made because of his company’s struggles with previous company acquisitions. “We want Adams to keep its identity,” King said in a Monday conference call. “Treating them as an affiliate helps their growth.” King said that the purchase of Adams Golf emphasizes his company’s commitment to growth, and strengthens TaylorMade’s ability to market to players seeking game improvement clubs, as well as women and seniors, segments that are very strong in the Adams brand. He also said that for a smaller company, Adams had great ideas around intellectual property, which was a very enticing part of the deal.

“One of the things that having multiple brands helps you do is explore different product strategies,” King said. “We didn’t really take an approach on this around synergy. But if there are those we can take naturally, we’ll do it. But we’re not going to put Adams and Yes! products in the TaylorMade tour van … I don’t see the products streamlining.” King said that TaylorMade’s voice is directed at players with handicaps between 0-4, such as serious amateurs, college players and professionals. There had been conversation at TaylorMade about releasing a senior line, but King said his company made the decision to keep marketing aimed at “the top of the pyramid.”

“We made a foray into women’s club,” King said, “but when you don’t market it heavily and you don’t have your heart in it, that’s what you get. [Adams] is in the sweet spot of the group we don’t market to today.”

 

USGA Extends New Groove Rule Compliance to Local Qualifying for US Open

“After a successful implementation of this condition in 2010, it is logical to implement it for all players competing in our three national Open championships in 2011,” said Mike Davis, USGA senior director of Rules and Competitions. “It is our understanding that there are ample conforming clubs in the marketplace such that adopting this condition for first-stage U.S. Open qualifying ensures a level playing field for all competitors.” ARTICLE

Indeed, there is enough equipment out there with the new competition grooves that it shouldn’t be an issue. And, for that matter, this should have been the standard for every stage of the qualifying process all along.

Not that I agree with the USGA entirely on the need for the groove change last year…. but the elite amateur players throwing their hats in the ring to get into the US Open have probably already made the conforming equipment changes already. And before anyone asks – no, I’m still playing the old grooves…..

Optishot Simulator at 2011 PGA Merchandise Show

Maybe the late-night infomercials are getting to me…. but I could seriously see myself cleaning out a section of my garage and setting one of these things up. I might also add that I like the fact that a quieter, foam practice golf ball works just as well as an actual ProV1, which could come in handy during an occasional bout of insomnia.

Granted – I wasn’t at the show and didn’t see all of the various product, but I feel pretty safe in assuming that the Optishot Golf Simulator was one of the more popular items there this year.

Now what to do with the lawn mower……..

 

Adams Golf Buys Yes! Golf

The quote below could very well be the understatement of the year in the equipment industry.

“We have been looking for an attractive avenue into the putter market for some time and believe the Yes! Golf brand and technology platform provides us just such an opportunity.” – Chip Brewer, President and CEO of Adams Golf

Adams Golf secured the company for a paltry $1.65 million, and will undoubtedly turn it into a money-making machine. Talk about perfect timing….

Read more HERE.

TaylorMade’s 6iron Giveaway Begins

 

Just got this updated tweet from TaylorMade on Twitter, and wanted to pass the link onto some of you who might be interested in getting a free 2.0 Burner 6iron to demo.

Per last time around, TM is only letting go of 20,000. If you’re interested, submit early.

FREE TAYLORMADE 2.0 BURNER 6IRON GIVEAWAY

David Duval Inks Deal with Scratch Golf

I think this is a win-win for both Duval and Scratch Golf, and the timing couldn’t have been any better. Back in October, Nike Golf announced that they were ending their sponsorship of 10 years with David Duval.  Then back in November, Ryan Moore (Scratch Golf’s most visible presence on tour) decided to part ways with Scratch, signing on with Adams Golf a day later. As things would turn out, a Nike-less David Duval decided to carry Scratch Golf irons in his bag in addition to their wedges he’d been playing, and it proved to be a good decision. He would earn his 2nd best finish of the season at the Frys.Com Open back in October, finishing tied for 6th and assuring himself of a brand new tour card for 2011. With Duval finally showing a golf pulse again, and Scratch Golf desperately needing to fill the void left behind with Moore’s departure, things just seemed to be heading to today – as David Duval and Scratch Golf formally announced their new partnership.

“I am extremely excited to join the Scratch Golf family. I put their clubs in play last season and they really made a difference in my game. In addition to playing the clubs, I look forward to working with the team at Scratch to develop some new products and grow the brand in the coming years.” – David Duval, commenting on his new sponsorship with Scratch Golf

For more on this story, read HERE.

Callaway Golf Unveils RAZR Irons

If you’re a Callaway aficionado, February is going to be a big month for you. The company has just unveiled their new line of RAZR Series irons, replacing the popular X-Series line. Callaway’s new RAZR Series offers three distinctively different models, each designed to accommodate players of varying skill levels. Let’s take a closer look and note the differences.

RAZR X

The RAZR X will be replacing the older game-improvement models of the X-22 and X-24 Hot, and is the most forgiving model in the new Callaway RAZR line. As with most game-improvement irons, the sweet spot is broader and the sole is noticeably thicker, as the center of gravity has been lowered an additional 12 percent and deepened an additional 15 percent from that of the older models. What this essentially equates to is additional launch, particularly as it relates to balls impacted more near the bottom of the club face. And in line with the thinking of most other equipment companies today – the lower COG has enabled Callaway to strengthen the lofts to achieve more distance. In a nutshell – if you lack consistency with center-face contact, these irons should serve you well.

 

 

 

 

RAZR X Tour

 

The RAZR X Tour is designed more for the low-mid handicapper who prefers less offset and a narrower sole that is typical of most mid-sized irons. Like the RAZR X model, the center of gravity is likewise lower and  deeper, equating to more forgiveness and launch with balls impacted lower on the club face. And in keeping with the common theme, the lofts of the RAZR X Tour irons are also stronger than their predecessors. So if you’re a consistent ball striker looking for more feel and improved shot making, but at the same time not quite ready for the challenge of playing a thinner forged iron with less forgiveness overall – the RAZR X Tour was designed with you in mind.

 

 

RAZR X Forged

Welcome to Callaway’s feature player’s iron – the forged RAZR X. Forged from 1020 carbon steel, this iron offers the ultimate in feel and shot making. In keeping with most traditional player’s irons – the narrow sole, the minimal offset, and the thin topline at address define the classic style that typically appeals to the more accomplished player. The RAZR X Forged line is also conforming to current competition grooves, so there are no worries for the most elite players looking to compete in the USGA’s most prestigious sanctioned amateur events.

 

 

 

They’re expected to hit the store shelves mid-February, and are expected to retail from $699 – $899, depending on the style.

 



New Sticks, Mo Money

I find it interesting that two guys who’ve just had career-best seasons have quickly jumped ship to another equipment company. Not that one can blame them for wanting to capitalize on their success, but it just underscores the point that very few Davis Love III types exist anymore – guys who remain loyal to the equipment manufacturers who have remained loyal to them throughout most (if not all) of their careers.

Last month, Jim Furyk surprised a lot of people by announcing that he wouldn’t be renewing his endorsement contract with Srixon and would be signing a deal to play TaylorMade’s driver and golf ball. Then just a few days ago, Graeme McDowell announced that he wasn’t continuing his sponsorship with Callaway Golf, opting to sign a $3 million/yr deal with Srixon for the upcoming season.

I personally don’t have an issue with it –  God Bless Capitalism! I’d take the deal in a heartbeat. But I certainly couldn’t say with a straight face any longer that it’s “not about the money” when clearly it is.

MCDOWELL SIGNS WITH SRIXON

What Recession?!

With Fortune Brands in the process of washing their hands with Acushnet (Titleist and FootJoy), and the same week learning that Yes! Putters filed for bankruptcy and is closing their doors for good, one would think that at the very least it would serve as a wake-up call to all of the other golf equipment manufacturers out there desperately wanting to avoid similar fates in what continues to be a very difficult time financially for most people.

But not everyone is getting the memo that $299 drivers aren’t exactly flying off the shelves.

TaylorMade and Callaway just recently unveiled their two biggest guns for 2011, both of which are expected to hit the stores mid-February… and both are expected to retail for $399.

The New TaylorMade R11 Adjustable Driver

 

 

The New Callaway RAZR Hawk

 

 

If you’re in the market for an upgrade and have the urge to let go of some cash, you can read more about them HERE and HERE.