Congrats, Nike Golf. In as little as 30 seconds with your latest ad, you’ve kicked the etiquette of the game to the curb, not to mention compromised the safety of literally hundreds of thousands of golfers who play the game on a daily or weekly basis. Had you simply scrubbed the “No I’m Not” comment from one of the actors, the commercial would’ve been taken for what it was – an advertisement. Instead, your attempt at a witty punchline and the negligent attitude it conveys is incredibly regretful.
On behalf of the ever shrinking population of golfers who still value golf’s long lost principles of courtesy, etiquette and proper sportsmanship, your company has done a huge disservice to the game we love.
Scott's Golf Blog 