Interesting tidbit from THIS Bloomberg article released on Wednesday.
“As Augusta National Golf Club prepares to host the competition next week, it faces a quandary: The club hasn’t admitted a woman as a member since its founding eight decades ago, yet it has historically invited the chief executive officer of IBM, one of three Masters sponsors. Since the company named Rometty to the post this year, Augusta will have to break tradition either way.”
Two years ago, Billy Payne took to his Masters podium and talked openly and sternly about the poor example that Tiger Woods set. Maybe it’s time that they start focusing on getting their own house in order as well. They reserve the right, but that doesn’t make it right in my view. Now is a perfect time to do the right thing.
Scott's Golf Blog 
When Ron Townsend was first invited to join Augusta he knew it was because of the color of his skin. Even so, he accepted the invitation and opined that his acceptance would pave the way for future minorities to be invited. So inviting the CEO of IBM may be for the not quite right reason – IBMs sponsorship dollars – but in a case such as this the end does justify the means.
But in the same regard, if the Green Jackets do not invite her and so as a result IBM pulls their sponsorship, do you think it would take longer than 10 seconds to find a replacement?
I guess it depends on whether or not a corporation would find it enviable to be associated with a sexist institution.